What You See Is What You Get: My Autobiography

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Conn, David (15 June 2012). "How football has kept the Murdoch empire afloat". The Guardian . Retrieved 19 February 2022. Sam Wollaston (25 March 2009). "Sir Alan will see you now". The Guardian. UK. Archived from the original on 27 March 2009 . Retrieved 26 March 2009.

This is a lengthy book, but one that pulls few punches and is hard to put down once you start reading it.Brash and bold are two adjectives used to describe this ruthless businessman turned TV personality. But Lord Sugar is a self-made man and one of Britain's finest business brains. His story so far is inspirational to the end I got the distinct impression that the events at Spurs traumatised Sugar to a degree, as following this, he seems to lose a great deal of his enthusiasm for doing business, which I felt was a great shame. Lord Sugar: Corbyn voters 'not experienced in life' and 'didn't know what they voted for' ". The Daily Telegraph. Archived from the original on 12 January 2022. Indeed, Season 10 winner, Mark Wright, who went on to develop one of the UK’s fastest growing digital marketing agencies, Climb Online, in partnership with Lord Sugar, was formerly a Headspace client at our Manchester building and his PR company, Make More Noise, is currently a Headspace client in Birmingham. Last, Colleen. "Sir Alan Sugar Speaks". MSN. Archived from the original on 1 April 2007 . Retrieved 27 April 2007.

In September 2020, it was announced that Sugar will be the new CEO on The Celebrity Apprentice Australia on Australia's Nine Network, replacing former CEO Mark Bouris. [38] [39] Young Apprentice

He tells the story with characteristic wit and honesty, adding enough juicy bits of gossip to keep non-business readers onside. Having set the task of writing and marketing a bestselling book there's little doubt he'll be on the winning team On 5 April 2018, Sugar published an ode critical of the UK's Labour leader Jeremy Corbyn. [73] [74]

David Conn (21 December 2000). "Spurs await Enic's vision of glory game". The Independent. Archived from the original on 2 February 2009 . Retrieved 21 January 2011. Before the 2016 London mayoral election, Sugar said that he is popular politically, [64] and repeatedly urged the public to not vote for Sadiq Khan. [65] [66] Khan won. [67] Jon Kelly; Justin Parkinson (5 June 2009). "LIVE – Brown fights for his future". BBC. Archived from the original on 6 June 2009 . Retrieved 5 June 2009. Lord Sugar named most powerful person in Essex, but who else made the list?". ITV. 27 October 2017 . Retrieved 7 November 2017. Born in 1947 in London’s East End, Alan’s early beginnings were a world away from the wealth and fortune he knows today. Growing up in a council flat, making ends meet was a struggle for the Sugar family.A fun read with business lessons weaved throughout. I don't think I agree with some of his political views, and he has a bit of an ego, but what person doesn't? His money only magnified what he was already as a person...as it would magnify anyone of us... This book was as good an insight into the thinking behind Alan Sugars business decisions as any reader is likely to find. It is also a comprehensive account of his rise to become one of the most revered businessmen in the UK today, from his childhood in the East End of London, to his award of a peerage in 2010. From 1997 until 2015, Sugar was a member of the Labour Party and also one of its largest donors. On 11 May 2015, four days after the 2015 United Kingdom general election, he announced that he was leaving the party. He issued a statement to say: PoliticsHome.com (24 April 2016). "Lord Sugar tells Londoners: Don't vote for Sadiq Khan" . Retrieved 20 October 2016. O'Grady, Sean (10 May 2006). "The Big Question: 'The Apprentice' is a hit – but how good a businessman is Sir Alan Sugar?". The Independent. Archived from the original on 11 November 2012 . Retrieved 21 January 2011.

Lord Sugar loses tribunal counter-claim against Apprentice winner". The Independent. 26 September 2013. Archived from the original on 26 February 2018. Wollaston, Sam (25 March 2009). "Sam Wollaston meets Sir Alan Sugar, star of The Apprentice". The Guardian . Retrieved 10 January 2015.

It suffers slightly from being very long. Also, certain events and stages in Sugar's life obviously affected him emotionally to a degree whereby he feels he has to dedicate large sections of the book to them. Specifically, I would refer to his long and arduous fight against Spurs to highlight this point. I personally felt that the length of time spent describing his ordeal was too long, although he clearly wants to get a number of points across in doing this. Tesco face detection sparks needless surveillance panic, Facebook fails with teens, doubts over Google+ | Media". The Guardian. 11 November 2013 . Retrieved 26 August 2014.